Better brand marketing through attribution analytics – iMediaConnection.com

Posted: July 26, 2010 in Marketing and Customer Portfolios
“The importance of metrics are undeniable, but the point is that metrics you select need to generate value to your company and to your customers.The key is to choose the right metrics to make better decisions; and the online marketing is not the exemption.

Good luck!”

Tools that translate brand messages into positive performance statistics are now readily available. Here’s how to start using them.
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