A primer for marketers who are scared of analytics – The purpose and the benefits – iMediaConnection.com

Posted: August 2, 2010 in Marketing and Customer Portfolios
“I agree: You can’t manage what you can’t measure and this statement includes the online activities. You have to count on well designed web analytics that can produce valuable information to make better decisions.

Web analytics have to create a roadmap that can align your e-commerce strategy with your corporate goals, and that can be reflected on your financial perform.

That being said, I hope you already have your set of online metrics and you are doing great in the competitive world of the e-commerce.

let me know your experience with web analytics.”

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