Key Questions To Improve Your Organization: M & CP

Posted: August 3, 2010 in Marketing and Customer Portfolios

M & CP or Marketing and Customer portfolio management are essential activities and functions you have to take accountability whether or not are driving to the expected results.

Marketing has to be strategically aggressive to get that market, to take over new markets, develop the new thing with a limited budget and make it rock into your industry.

You have to build your customer portfolio to find out what clients or type of clients are more profitable for you and you want to develop a long-lasting relationship with them. For that happens you need money to invest, therefore, be smart and assign your resources according what to expect from each set of clients you have. You will see this approach will be more cost-effective and profitable.

The questions here are:

have you already done a Customer value Analysis? A Customer Profitability Analysis? have you identified and built a strategic customer portfolio?

Is your marketing strategy adopting online and social media tools and are aligned to your corporate and market goals?

Is your marketing measurable and reaching its goals?

Think about that, and of course there are more questions, but that is part of your homework.



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