Strategic Marketing Resource Allocation

Posted: August 11, 2010 in Marketing and Customer Portfolios

This is an interesting case where you can see step by step how strategic factors and analysis are considered to fight, literally, for the respective assignation of resources to the key areas that drive to success, such as markets and products.

A case study that I have taken from my inbox to you. Thanks to marketingNPV.

Sucess and enjoy your lunch.

Strategic Marketing Resource Allocation: When Process Trumps Politics | MarketingNPV.

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