Strategic Marketing Resource Allocation

Posted: August 11, 2010 in Marketing and Customer Portfolios

This is an interesting case where you can see step by step how strategic factors and analysis are considered to fight, literally, for the respective assignation of resources to the key areas that drive to success, such as markets and products.

A case study that I have taken from my inbox to you. Thanks to marketingNPV.

Sucess and enjoy your lunch.

Strategic Marketing Resource Allocation: When Process Trumps Politics | MarketingNPV.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s