They’re Watching You : ‘Analytical CRM’

Posted: August 18, 2010 in Marketing and Customer Portfolios

IBM, Oracle, Adobe are among the most important companies that promote analytical systems around the world. There is not doubt that with the technological advancements there has been  an improvement on how businesses can collect data and gain more insights on customers and predict the future with a high rate of certainty.

Analytical CRM uses a customer data warehouse and tools to analyze consumer information collected from the organizations’ customer touch points and from other sources.

CRM systems increase sales revenue by identifying the most profitable customers and segments because of  a focused marketing and cross-selling activities and the opportunity to build your customer portfolio to make better financial and strategic decisions.

Link to watch the video about customer analytics.

Success.

They’re Watching You – CNBC.com.

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