Reading The Balance Sheet

Posted: August 19, 2010 in Financial Review

Nice morning here in Miami, having breakfast. I was going back to my knowledge sources and I was refreshing about financial statements, how to read them and how to analyze them.

Marketers have to understand the financial aspect of their businesses because they are who make  the profitability of the organizations to boost and they can bring to the table cost-effective operations.

Said that, we know we have to be aware of the impact our strategies and programs to increase our market share will have on the businesses’ finances.

I found a basic article that may help to understand the global picture of one of those financial statements. The Balance Sheet, that is the one showing the current financial position of the company, it is the one that shows where the company stands.

Well, just link and have a great day.

Reading The Balance Sheet.


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