Online Ad Growth

Posted: September 2, 2010 in Marketing and Customer Portfolios

This is a trend that anyone could have imagined, the boost of the mobile technology makes customers more reachable and offer companies tools for improving targeting techniques.

Marketers have to be aware of these technologies to design better customer experiences and why not better employees experiences.

This time I am linking to a study where shows that online ad will grow around 14% meaning $51.9 billion in 2011. Where the segment with the fastest growing rate is the online display.

We have to take advantage of that growth and be a direct participant of this world. I am betting on mobile advertising based on more targeted strategies to position our brands in customers’ mind and heart to generate evangelism.

Well, link and watch those numbers and enjoy your lunch. Actually, I’m having a light lunch and seeing a trend of the fitness industry delivered via mobile.

Success.

Online Ad Growth to Outpace Total Ad Growth.

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