Behind Avon’s Growth

Posted: September 3, 2010 in Marketing and Customer Portfolios

It is great what women can do. If you have doubt, watch out how Avon has growth  8% to $2.7 billion in this second quarter.

Listen to Mrs. Jung Avon’s CEO how her company faces the constraints in consumer spending to develop markets and double the net income of the company.

Her point of view is valid, she considers that although the consumer spending is depressed, customers have learned to find value in their purchases.

I agree with her, now customers have learned more how to manage their budget, and make better purchase decisions. Anyway, it is not just about pricing strategies but value creation for customers strategy.

Have a nice long weekend, and success.

Behind Avon’s Growth – CNBC.com.

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