Creating Loyal Customers

Posted: October 7, 2010 in Marketing and Customer Portfolios

I have received a good article about tips on how to create loyal customers.

It represents, but I am afraid marketers are not realizing that is important to invest on retention activities planned into the customer relationship strategic planning.

Basically, marketers have even digital tools to invest for retaining customer purposes,  and techniques to create evangelism programs that allow organizations to count on a loyal base of customers who in fact will spread their great experiences and will boost our word of mouth tactics.

As this article emphasizes we have basic marketing objectives from a customer centric approach: Branding, Acquisition and Retention, be prepared to plan a successful BAR strategy to keep growing your market share.


Dale Carnegie Training Engaging Ideas Newsletter: Creating Loyal Customers.


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