Mobile Behavior

Posted: October 8, 2010 in Marketing and Customer Portfolios

We have to be aware of how our customers behave and how they adopt the last technologies for their consumption.

Marketers count on the challenge to apply mobile technology to their marketing strategic tools as a way to reach their customers and be more involved in the purchase process.

That will be the key for marketers when they realize that a way to create new competitive advantages are to be  connected and to share the purchase process with customers. It sounds like more intimacy, doens’t it? Well, if that is the case, just be cautious and not to invade customers’ privacy, but you have to be more involved with your customers and they will be more engaged in sharing their heart with your brand.

See the following result of a study in USA, Europe and Japan about mobile behavior and don’t be surprised if Japanese are more connected that the rest of the world, but the US mobile users are the most social networkers.

Do you already know the mobile behavior of your target market?

Mobile Behavior Varies Globally


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