Consumer Sentiment And Tactics

Posted: October 30, 2010 in Marketing and Customer Portfolios

This is a hot day here in Miami and the halloween environment is in the air, but this hasn’t influenced or at least has nothing to do with the last customer sentiment report released by Reuters/University of Michigan.

The consumer sentiment index fell from 68.2 to 67.7 below analyst expectations.

The principal concern is if the negative sentiment will continue during the rest of this year, after all consumers don’t care what economists or whoever has to say about the global economy if they don’t have the money to spend.

Marketers and companies have to be aware of this trend and be proactive in terms of pricing strategies. This is the right moment to increase market share or to take market from competition with tactical decisions on price, distribution and sales promotion. You have to creare the need of change and be a game changer to boost your profits.

Have a safe weekend and start planning agressive tactics for your markets, redefine your industry and set up new rules to win this game.


Proactive Investors NA – U.S. markets tread water after consumer sentiment report and third quarter GDP data.


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